The Evolution of Advertisements on Google TV
Google TV is ramping up its advertising strategy with the introduction of a new banner ad format on its home screen. This recent development has certainly caught the attention of users as it highlights Google’s intent to further integrate ads into the platform. Over time, Google has been gradually increasing the number of ads displayed, and user surveys hinting at this change prepared many for the upcoming shifts.
What the New Banner Ads Are Like
The new banner ads will be prominently displayed beneath the “continue watching” section of the home screen and can accommodate various types of content. For instance, one notable advertisement features Bethesda’s latest game, “Indiana Jones and the Great Circle.” This well-timed promotion is visible not only in the dedicated ad section but also in the “for you” row and a unique sponsored row showcasing related content recommendations.
Features of the New Ad Format
What makes this banner ad particularly engaging is its multifaceted approach. It not only presents a brief description of the featured game but also includes links to gameplay trailers on YouTube and even a QR code for users seeking more information. This interactive element adds a fresh layer to ad engagement on Google TV, inviting users to dive deeper into the content being promoted.
