Apple’s Unprecedented September 9 Event
Apple has always managed to surprise its audience, and this year is no different. The tech giant announced that its next event, termed “It’s Glowtime,” will take place on September 9 instead of the expected September 10. This is mainly due to avoid clashing with the US presidential debate scheduled for September 10.
First-Ever Monday Announcement
Traditionally, Apple has announced its iPhone series on Tuesdays. This year, however, marks a notable deviation from the norm, making it the first time an iPhone will be unveiled on a Monday. At this event, the much-anticipated iPhone 16 series is expected to be revealed.
Early Pre-Order Date
Another surprising change is the pre-order date. Historically, Apple opens pre-orders on the first Friday after the event. Contrary to its usual schedule, pre-orders for the iPhone 16 series are rumored to start on Thursday, September 12. This leak comes from the German outlet Macerkopf, though it is unclear how reliable this information is.
What’s New in the iPhone 16 Series?
Speculations about the iPhone 16 series suggest it will be powered by advanced 3nm chips. While the Pro models are expected to feature larger screens, the standard models may include the action button and a newly aligned camera array. Additionally, the entire lineup is likely to have a capture button for enhanced photography capabilities.
Apple’s Strategic Adjustments
Apple is reportedly concerned about declining iPhone sales. As part of its strategic move, the company has begun training its sales staff on new Apple intelligence features. These features are expected to become a key component of the sales pitch in retail stores. Furthermore, Apple will hold a mandatory meeting for retail staff on the evening of September 12 or the morning of September 13, departing from its usual Sunday schedule for such meetings.
