, Windows 10 has introduced advertisements in the Start Menu, a move likely to annoy users. Along with these controversial ads, the new build also brings changes like redesigned icons in the settings app and a new Smart Account Manager. Microsoft's strategy of promoting its services in an OS nearing its end of support raises questions about user experience, especially for those unable to upgrade to Windows 11.){kind=link}
End of Support for Windows 10
Windows 10 will reach the end of support next year, leading many to consider upgrading to Windows 11. However, in its latest preview build, Windows 10 is introducing a feature that is bound to stir up some controversy: advertisements in the Start Menu. The latest preview build (19045.4842) has unveiled several changes, some of which are likely to annoy its user base.
New Ads in the Start Menu
One of the notable changes in the new Windows 10 build is the relocation of the profile button from the top of the sidebar to the bottom of the Start Menu. This change coincides with the introduction of Smart Account Manager, which replaces the traditional profile menu with a pop-up showcasing storage information, Microsoft 365 subscription details, and a link to your Microsoft account. To sign out, users must now navigate through a three-dot menu within this pop-up.
Additional Annoyances and Updates
While the introduction of ads in the Start Menu is a significant change, other updates are also being rolled out. The settings app in Windows 10 is receiving a redesign with newer, more colorful icons. This redesign aims to draw user attention, but some find it unnecessary, especially as Windows 10 nears its end of support.
Microsoft’s Overall Strategy
Microsoft has been actively promoting its products, including Microsoft 365, through various channels within Windows 10. From notifications in OneDrive and Microsoft Edge to persistent alerts in the settings app, advertisements seem to be integrated everywhere. This raises the question of why Microsoft would focus on promoting these services in an operating system that is slated to be phased out soon. It feels like an unwelcome imposition, especially for users who may not have PCs capable of upgrading to Windows 11.
In summary, the latest changes to Windows 10 are a mixed bag. While some updates may enhance usability, the introduction of ads in the Start Menu is likely to be viewed negatively by many. As Windows 10 reaches the end of its life, it’s essential for Microsoft to consider user experience and provide a smooth transition, rather than inundating them with advertisements.