An Innovation in Smartphone Design
Xiaomi, the world’s third-largest phone maker, is set to revolutionize the smartphone industry with its introduction of a buttonless phone. This new device, tentatively named Project Zhuque, aims to remove all physical buttons including volume rockers, sliders, and capacitive keys. Drawing inspiration from its previous Mi Mix Alpha concept, Xiaomi’s bold move signifies its ambitious stride towards a truly seamless, all-screen future.
Technical Advancements and Features
Under the hood, Project Zhuque will be a high-end smartphone powered by Qualcomm’s upcoming Snapdragon 8 Gen 4 chipset. This new processor promises to deliver exceptional performance and efficiency. Furthermore, the device will feature an under-display selfie camera, which, according to sources, will surpass similar technologies from competitors like Samsung and ZTE in terms of quality. The challenge of navigating a buttonless phone has allegedly been solved by Xiaomi through a combination of innovative inputs that will replace conventional power and volume keys.
Comparing Xiaomi and Apple’s Approach
On the other hand, Apple has been long rumored to develop an all-screen iPhone devoid of ports or buttons, initially expected with the iPhone 15 and now speculated for the iPhone 16. However, Apple’s project has faced significant hurdles in replacing tactile keys with capacitive ones. As a result, instead of launching a buttonless iPhone, Apple has opted to gradually integrate more elements into the iPhone 16 series, such as the action button from the iPhone 15 Pro and capacitive keys serving limited functions.
Market Implications
Should Xiaomi succeed in launching Project Zhuque, it could potentially beat Apple to the punch in the buttonless, all-screen phone arena. This new device would offer a truly uninterrupted display experience without camera punch holes or additional hardware elements, which could position Xiaomi as a leader in smartphone innovation. It remains to be seen, however, whether Project Zhuque will be a concept device or a retail handset available for consumers to purchase and admire.