Snap’s Challenge Tags: A New Playground for AR Developers

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Incentives Galore for AR Innovators

Are you a developer looking to sprinkle some magic into Snapchat? Well, gather ’round because Snap has just rolled out a shiny new reward program called Challenge Tags. This initiative is designed to incentivize developers to create more engaging content for Snapchat, offering the glorious chance to snag some cash prizes!

How Challenge Tags Work

Unlike many reward programs that leave you feeling like you’ve won a participation trophy, Challenge Tags really focuses on the cream of the crop. Developers worldwide can join in the fun by submitting original lenses that speak to the theme of active challenge tags. Snap has partnered with the AR marketing platform Lenslist, allowing AR developers from over 100 countries to showcase their creativity. The new challenges will be announced each month, providing a fresh wave of opportunities to snag a slice of the prize pool.

Cash Prizes and Educational Opportunities

Kicking things off with a whopping $10,000 prize pool for the inaugural challenge tag, Snap is pulling out all the stops! Developers can vie for the grand prize of $2,500, while second and third place will take home $1,500 and $1,000, respectively. Additionally, twenty honorable mentions will each get $250. Mark your calendars for February 14, as winners will be announced then!

But that’s not all—Snap also unveiled new educational pricing on spectacles for students and teachers, making AR even more accessible. So, if you’re an educator or student in one of several countries, you can grab those spectacles at a sweet discount. What are you waiting for? Dive into the world of AR and see what surprises await with Snap’s innovative programs!

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Donna K. Smith
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