Overview of the New Business Entity
Ubisoft is reportedly in discussions with Tencent regarding the establishment of a new business entity aimed at managing its prominent gaming franchises, including the beloved Assassin’s Creed series. Bloomberg’s recent report highlights that the financially struggling publisher is exploring potential investors, with Tencent being a key player in these negotiations.
Strategic Moves and Investor Interest
According to sources, Ubisoft has reached out to various investors, inviting preliminary bids by the end of the month for a minority stake in the proposed venture. This strategy could allow Ubisoft to achieve a higher valuation compared to its current standing. The partnership with Tencent, which is already Ubisoft’s second-largest shareholder, may provide a more substantial influence over the company’s valuable assets.
Challenges Facing Ubisoft
Ubisoft’s current financial difficulties are well-documented, with its share price declining significantly over the past five years. High-profile releases, such as Star Wars: Outlaws and Xdefiant, have not met market expectations, further complicating the situation. The company has suffered from numerous self-inflicted wounds, including the controversial early closure of The Crew in 2024. Amid these challenges, Ubisoft’s management has vowed to adopt decisive measures to reshape its business, as they actively pursue transformative options aimed at maximizing value for stakeholders.
